Full-Stack Digital Marketing: An end-to-end (full-stack) digital marketing strategy designed to elevate your brand and online presence through a comprehensive approach that covers all aspects of digitalization and marketing. Our team of digital experts handle everything:

1. Branding and Messaging Connect with your audience.
2. Content Creation Content that resonates.
3. User Experience Seamless, high-performing experiences.
4. Marketing and Advertising Targeted SEO, PPC, email, and social media campaigns.
5. Systems and Automation Streamline operations with efficient automation.
6. AI Integration Leverage AI to enhance team efficiency and customer interactions.

Digital marketing encompasses skills, and tactics, related to marketing and advertising using the internet.

The goal of digital marketing is to reach more potential customers and clients, your audience, with your communications message. In turn, compel your audience to take desired actions that reach your goals.

User facing digital marketing tactics can be implemented on various platforms, including:

1. Search Engines
2. Social Media
3. Mobile Devices
4. Email and Chat
5. Websites

Businesses that take advantage of digital marketing can thrive online.

A great way to promote products and services, reaching a targeted audience, that’s cost effective, responsive and engaging.

But, what are the different types of digital marketing?

Digital marketing is a very broad term that groups tactics, marketing channels and digital strategies. The right digital marketing strategy for any business will use various types, or digital marketing tactics, to engage with their target audience, drive web traffic, and increase conversions.

Digital marketing types break down into the following tactics:

1. Search Engine Marketing (SEM)
2. Search Engine Optimisation (SEO)
3. Pay Per Click (PPC) Advertising
4. Content Marketing
5. Social Media Marketing
6. Affiliate Marketing
7. Email Marketing
8. Marketing Automation

• Digital Marketing Strategy

Each search engine has a SERP, a Search Engine Results Page. The SERPs are where the search results you click on are. SEO helps search engines like Bing, Google and Yahoo rank your website pages on their SERPs.

SEO is improving your website pages structure, content, technical and performance aspects of your presence. Enhancing these factors will better allow search engines to digest your content.

Search engines that digest your content, and view it favourably will enhance your visibility on their search results pages. Want to learn the most important elements of SEO? Read the article, by our digital marketing consultant Bob James, below.

• Important Elements of SEO